On this place you can see for different scenarios what the influence on your marketing performances (and your wallet) will be. We will now click the blue button "Get estimates and review plan" to continue to the next screen. You can add keyword-suggestions by selecting an existing ad group. Under the tab page “Keyword Ideas” more suggestions are given for individual search words without summarizing them in ad groups. We close the ad group and return to the main screen. There is no possibility to split advertisement groups or to easily move search words to another ad group. By clicking on the adgroup “Bosch” a new screen opens up in which search words can be added or deleted. ![]() After the click the ad group shows up on the right side of the screen.Īdvertisement groups can, once added to the plan, not be modified. If we are satisfied with the content of advertising group “Bosch” this can be added to the “Plan” with a blue arrow.Įventually this plan can be downloaded, with the Adwords Editor imported and edited. Next to the monthly search volume, the level of competition and the average CPC is shown. The list with search words inside the adgroup “Bosch” is shown within one click. In the middle are a couple of suggestions for advertisement groups.īy clicking on the advertising group you can quickly see which search words are in there. On the left are the earlier entered specifications for location, language and other filters. On top of the screen you can see our entered search word: “drill”. ![]() This is the heart of the Keyword Planner. We click on “Get ideas” to get to the next screen. CPC, Keyword Competition or by filtering specific search words. Finally the search task can be refined by setting limits to the search volume, avg. Thereafter we can specify under “Targeting” the location, language and the search Network.įor this campaign are Dutch and Dutch speaking Belgium of interest. To keep it simple, we can enter the word “drill” in the first textbox. Think about your product pages, competitors, related news and blog websites, etc.
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